Sony 55x90l Bravia Xr 4K Ultra HD TV

Description

Sony 55X90L BRAVIA XR 4K Ultra HD TV – Premium Picture Quality Redefined

Experience breathtaking entertainment with the Sony 55X90L BRAVIA XR 4K Ultra HD TV, a masterpiece of modern television engineering that combines stunning visuals, immersive sound, and cutting-edge smart features. Powered by Sony’s revolutionary Cognitive Processor XR™, this 55-inch Full Array LED television delivers lifelike depth, piercing contrast, and vibrant colors that make every scene feel real. Whether you’re watching movies, sports, or gaming, the Sony 55X90L transforms your living room into a cinematic paradise.

Unmatched Visual Brilliance with Full Array LED and Cognitive Intelligence

At the heart of the Sony 55X90L BRAVIA XR 4K Ultra HD TV lies the Cognitive Processor XR™ – the world’s first processor that thinks like a human brain. Unlike conventional AI, it analyzes hundreds of picture elements simultaneously and cross-analyzes them just as our eyes focus on real life. The result? Extraordinary realism with intense contrast, vivid colors, and incredible depth.

The Full Array LED backlight with precise local dimming creates dramatic contrast by independently controlling lighting zones. Bright highlights shine brilliantly while deep blacks remain pure – even in the same scene. Combined with XR Contrast Booster 10, XR HDR Remaster, and XR Triluminos Pro™, this TV reproduces billions of accurate colors, making sunsets warmer, oceans deeper, and skin tones more natural than ever before.

Lifelike Clarity and Smooth Motion

Every detail matters. The Sony 55X90L upscales all content to near-4K quality using XR 4K Upscaling and dual database processing. Even lower-resolution sources look sharp and refined. Thanks to XR Motion Clarity technology and a native 100Hz panel, fast-moving action – whether it’s a football match or an intense car chase – stays smooth, clear, and blur-free.

Supporting Dolby Vision, HDR10, and HLG, the TV unlocks the full potential of HDR content from streaming platforms like Netflix, Disney+, and Amazon Prime Video. Enjoy Netflix Calibrated Mode and BRAVIA CORE Calibrated Mode for studio-accurate picture quality exactly as the creator intended.

Immersive Sound That Matches the Picture Perfectly

The audio experience on the Sony 55X90L BRAVIA XR 4K Ultra HD TV is just as impressive as the visuals. Acoustic Multi-Audio technology with X-Balanced speakers and sound positioning tweeters precisely aligns sound with on-screen action. Hear voices from characters’ mouths, explosions from the correct direction, and music that fills the room naturally.

With Dolby Atmos and DTS support, plus 3D Surround Upscaling, even regular stereo content gets transformed into multidimensional sound. Add an optional Sony soundbar and enable Acoustic Center Sync – the TV becomes the center speaker for seamless, theater-like audio immersion.

Built for Next-Gen Gaming

Gamers will love the dedicated PlayStation®5 features. When paired with a PS5, the Sony 55X90L automatically activates Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized visuals in every game. Enjoy ultra-smooth gameplay with 4K/120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) via HDMI 2.1 ports. Input lag is incredibly low, giving you the competitive edge you need.

Sleek Design That Complements Any Space

The Sony 55X90L boasts a minimalist, premium aesthetic with an ultra-slim Seamless Edge bezel and elegant Aluminum Slim Wedged Stand in dark silver. The design is not just beautiful – it’s functional. The stand offers two positions: standard for a clean look or raised for placing a soundbar underneath without blocking the screen.

Cable management is tidy and discreet, keeping your setup clean and sophisticated. Mount it on the wall (VESA 300x300mm) for an even more immersive floating-on-wall appearance.

Smart Features Powered by Google TV

Running on Google TV™ with 32GB of built-in storage, the interface is intuitive and fast. Access thousands of apps from the Google Play Store, including YouTube, Netflix, Disney+, Apple TV, and more – many in stunning 4K HDR.

Chromecast built-in, Apple AirPlay 2, and HomeKit support make streaming from your phone or tablet effortless. Control everything with your voice using the included premium voice remote or the built-in microphone on the TV itself (with a privacy switch for peace of mind).

Optional BRAVIA CAM (sold separately) adds gesture control, video chat, proximity alerts, and auto picture/sound optimization based on your viewing position.

Connectivity and Future-Ready Technology

With 4 HDMI ports (including two HDMI 2.1), Bluetooth 4.2, dual-band Wi-Fi, and USB media playback, the Sony 55X90L is ready for anything. It supports a wide range of video and audio codecs, ensuring compatibility with all your devices and content.

Eco-Friendly and Energy Efficient

Sony cares about the planet. This TV features power-saving modes, dynamic backlight control, a light sensor, and is made with recycled materials where possible. It meets strict energy efficiency standards while delivering peak performance.

Why Choose the Sony 55X90L BRAVIA XR 4K Ultra HD TV?

This isn’t just a television – it’s an experience. From the moment you turn it on, you’ll notice the difference that Cognitive Processor XR™ makes. Colors pop with lifelike accuracy. Contrast reaches new depths. Sound moves with the picture. Gaming feels next-level. And the design elevates your entire room.

Available now at Rafi Electronics – Pakistan’s trusted destination for premium Sony products.

Bring home the Sony 55X90L BRAVIA XR 4K Ultra HD TV today and see the world like never before.

Order now from www.rafielectronics.com.pk and enjoy nationwide delivery with official Sony Pakistan warranty.

(Frequently Asked Questions)

Does the Sony 55X90L BRAVIA XR deliver true 4K picture quality?

Yes, the Sony 55X90L uses the Cognitive Processor XR™ and XR 4K Upscaling to enhance every frame. Even non-4K content is upgraded to near-4K clarity. With Full Array LED and XR Triluminos Pro™, colors and contrast look incredibly realistic.

Is this TV good for gaming, especially with PlayStation 5?

Absolutely. The 55X90L supports 4K/120Hz, VRR, and ALLM through HDMI 2.1 ports. It also includes exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode. Gameplay feels smooth, responsive, and visually optimized.

How is the sound quality on the Sony 55X90L?

The TV features Acoustic Multi-Audio and X-Balanced speakers with sound-positioning tweeters. This makes sound come from the exact point of action on screen. With Dolby Atmos and 3D Surround Upscaling, audio feels cinematic and immersive.

Does the TV support Google TV and voice control?

Yes, it runs on Google TV™ with thousands of apps available. You can control the TV using Google Assistant via the voice remote or built-in mic. It also works with Apple AirPlay 2 and HomeKit for easy connectivity with other devices.

Can the TV be wall-mounted?

Yes, the Sony 55X90L supports VESA 300×300mm wall mounting. Its ultra-slim bezel design looks elegant on the wall. You can also use the two-way adjustable stand, which allows space for a soundbar without blocking the screen.

What HDR formats does the Sony 55X90L support?

The TV supports Dolby Vision, HDR10, and HLG. Combined with XR Contrast Booster 10 and XR HDR Remaster, these formats deliver brilliant highlights, deep blacks, and accurate color reproduction in all types of HDR content.

Is the Sony 55X90L energy-efficient?

Yes. The TV includes power-saving modes, a light sensor, and smart backlight control. Sony also uses recycled materials where possible, making it an eco-friendly choice without compromising performance.

Does it work well in bright rooms?

With Full Array LED and XR Contrast Booster 10, the TV produces high brightness levels. It handles reflections well and maintains strong contrast even in well-lit rooms, making it suitable for Pakistani homes with open lighting.