Sony 85X90L Bravia XR 4K Ultra HD TV

Description

Sony 85X90L Bravia XR 4K Ultra HD TV – Premium 85-Inch Full Array LED Excellence

Elevate your home entertainment to cinematic levels with the Sony 85X90L Bravia XR 4K Ultra HD TV. This flagship 85-inch masterpiece combines breathtaking 4K picture quality, intense Full Array Local Dimming contrast, and intelligent Cognitive Processor XR™ technology to deliver an immersive viewing experience like never before. Perfect for movie lovers, sports enthusiasts, and hardcore gamers, the Sony 85X90L transforms every scene into vivid, lifelike reality.

Unmatched Picture Quality with Cognitive Processor XR™

At the heart of the Sony 85X90L Bravia XR 4K Ultra HD TV lies Sony’s revolutionary Cognitive Processor XR™ – the world’s first processor that thinks like the human brain. Unlike conventional AI that focuses only on specific elements, Cognitive Intelligence analyzes hundreds of picture zones simultaneously and cross-analyzes them just as our eyes do. The result? Natural depth, astonishing realism, and contrast that makes every frame feel alive.

Paired with Full Array LED backlighting and precision local dimming, the X90L series delivers piercing bright highlights and deep, inky blacks at the same time. XR Contrast Booster 10 further enhances dynamic range, while XR HDR Remaster brings out hidden details in both bright and dark areas. Whether you’re watching the latest Hollywood blockbuster or streaming your favorite series, colors pop with XR Triluminos Pro™ and Live Colour™ technology for over a billion lifelike shades.

Stunning 4K Clarity and Smooth Motion

Enjoy razor-sharp detail with native 4K (3840 × 2160) resolution and XR 4K Upscaling that intelligently upgrades even lower-resolution content closer to 4K quality. Dual database processing and XR Super Resolution ensure textures remain crisp – from the finest hair strands to distant landscapes.

Motion handling is exceptional thanks to XR Motion Clarity and a 100/120Hz native panel. Fast-moving sports, action sequences, and gaming scenes stay smooth and blur-free. The Sony 85X90L Bravia XR 4K Ultra HD TV also supports HDR10, HLG, and Dolby Vision, guaranteeing you experience content exactly as the creator intended.

Immersive Sound That Matches the Picture

Sound is perfectly synchronized with on-screen action thanks to Acoustic Multi-Audio technology. The X90L features X-Balanced speakers, sound-positioning tweeters, and a unique frame-tweeter design that makes dialogue and effects appear to come directly from the correct place on screen.

With 30W total output (10W + 10W + 5W + 5W) and Dolby Atmos support, you’ll feel surrounded by rich, three-dimensional audio. Add an optional Sony soundbar and unlock Acoustic Center Sync – the TV itself becomes the center channel for even more precise dialogue clarity. Voice Zoom 2 enhances spoken words without raising overall volume, ideal for late-night viewing.

Next-Level Gaming with PlayStation®5 Perfection

The Sony 85X90L is a gamer’s dream. It features two HDMI 2.1 ports supporting 4K@120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC. When paired with a PlayStation®5, exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode automatically optimize settings for jaw-dropping graphics and minimal input lag.

From God of War Ragnarök to Gran Turismo 7, every title looks and sounds spectacular. The massive 85-inch screen puts you right in the middle of the action.

Elegant Design That Complements Any Space

Sony’s Seamless Edge design features an ultra-slim bezel finished in premium Dark Silver, letting the picture take center stage. The Aluminum Slim Wedged Stand offers two positions – standard or elevated for soundbar placement – while maintaining outstanding stability.

At just 59 mm thin without the stand, the 85X90L (model XR-85X90L) looks stunning whether wall-mounted or placed on furniture. VESA compatibility (400 × 400 mm) makes professional installation effortless.

Smart Features Powered by Google TV™

Running on Google TV™, the interface is intuitive and content-focused. Access Netflix, Disney+, YouTube, Prime Video, Apple TV, and thousands of apps directly. Built-in Chromecast, Apple AirPlay 2, and HomeKit support make streaming from your phone or tablet content seamless.

Hands-free voice control is built in – simply say “Hey Google” to search, control playback, or manage smart home devices. The premium backlit voice remote is included, and optional BRAVIA CAM enables gesture control, video chat, and proximity alerts.

Why Choose the Sony 85X90L Bravia XR 4K Ultra HD TV?

This isn’t just a television – it’s an emotion engine that brings stories to life with breathtaking realism. From vibrant sunsets to explosive action scenes and atmospheric horror, every moment feels authentic. Backed by Sony’s decades of picture and sound expertise, the 85X90L stands in a class of its own.

Ready to experience the pinnacle of home entertainment? Order your Sony 85X90L Bravia XR 4K Ultra HD TV today from Rafi Electronics – Pakistan’s trusted destination for genuine Sony products with nationwide delivery and official warranty.

Visit www.rafielectronics.com.pk now and bring the cinema home.

(Frequently Asked Questions)

Does the Sony 85X90L Bravia XR TV support 4K at 120Hz for gaming?

Yes, the 85X90L supports 4K@120Hz through its HDMI 2.1 ports, making it perfect for PlayStation®5 and high-end gaming. It also features VRR and ALLM to minimize lag and screen tearing for ultra-smooth gameplay.

What makes the Cognitive Processor XR™ special?

The Cognitive Processor XR™ analyzes visuals the same way the human brain does. It enhances color, contrast, depth, and clarity across the entire frame, delivering ultra-realistic and immersive picture quality unlike traditional processors.

Is the sound quality good enough without a soundbar?

The TV features Acoustic Multi-Audio, Dolby Atmos, and X-Balanced speakers for rich, spacious sound. While it performs impressively on its own, pairing it with a Sony soundbar enhances the cinematic experience even more.

Is this TV suitable for bright rooms?

Absolutely. With Full Array LED, Local Dimming, and XR Contrast Booster 10, the TV delivers high brightness and deep blacks. It performs excellently in both bright and dimly lit rooms, maintaining vivid color and contrast.

Does the Sony 85X90L have built-in apps and Google TV?

Yes, the TV runs on Google TV™, giving you access to Netflix, YouTube, Disney+, Prime Video, and thousands of apps. Built-in Chromecast, Apple AirPlay 2, and hands-free Google Assistant add to smart functionality.

Can this TV be wall-mounted easily?

Yes, the 85X90L supports a 400×400 VESA mount, making wall installation simple. At only 59 mm thin, it looks premium on the wall and blends beautifully into modern interiors.

What is the difference between Full Array LED and regular LED?

Full Array LED offers precise local dimming zones that adjust brightness independently for deeper blacks and brighter highlights. Regular LED TVs have edge lighting, which cannot achieve the same level of contrast and uniformity.

Is the TV compatible with external audio systems?

Yes, it supports eARC through HDMI, allowing you to connect high-end soundbars or home theater systems. With Acoustic Center Sync, Sony soundbars work in harmony with the TV’s speakers for clearer dialogue.