LG 77C4 77" OLED evo AI 4K Smart TV

The LG 77C4 77" OLED evo AI 4K Smart TV brings cinema-level picture and sound into a large living-room format. With its self-lit OLED panels, advanced α9 AI Processor 4K Gen7, and Brightness Booster technology, this 2024 model delivers sharp detail, deep blacks, and vibrant colors that stay consistent across the entire screen. The ultra-slim design with narrow bezels keeps the focus on the image, while webOS 24 and the Magic Remote make everyday navigation simple. Whether you watch movies, stream series, or play the latest games, the C4 series combines high-end performance with practical smart features that work well in modern Pakistani homes.

Key Features of the LG 77C4 77" OLED evo AI 4K Smart TV

At the core sits the α9 AI Processor 4K Gen7. It refines both picture and sound in real time, using AI upscaling to improve lower-resolution content and AI Genre Selection to optimise settings for different types of programmes. Brightness Booster technology increases peak brightness so that highlights look more vivid without washing out darker scenes.

Gaming performance is equally strong. The TV supports NVIDIA G-Sync, AMD FreeSync, VRR up to 144 Hz, ALLM, and HGIG mode. A dedicated Game Optimizer and Game Dashboard give quick access to latency and picture settings, helping competitive and casual players alike.

Sound is handled by a 40 W 2.2-channel system with Dolby Atmos and α9 AI Sound Pro. The processor can create a virtual 9.1.2 up-mix, while Clear Voice Pro and AI Acoustic Tuning improve dialogue clarity and adapt audio to the room. Four HDMI 2.1 ports (all supporting 4K 120 Hz, eARC, VRR and ALLM) plus three USB ports, Wi-Fi 5 and Bluetooth 5.1 provide flexible connectivity.

webOS 24 brings a clean interface, ThinQ AI, hands-free voice control, Multi View, Room to Room Share and Family Settings. LG also promises four years of software upgrades through the webOS Re:New Program, extending the useful life of the television.

Pros and Cons

Pros

• Excellent contrast and colour accuracy from OLED evo panels with Brightness Booster.
• Powerful α9 AI Processor 4K Gen7 improves both picture and sound.
• Strong gaming support including G-Sync, FreeSync, VRR up to 144 Hz and ALLM.
• Dolby Vision, Dolby Atmos and FILMMAKER MODE for premium movie viewing.
• Slim design, Magic Remote and four years of webOS upgrades.
• Comprehensive connectivity with four full-bandwidth HDMI ports.

Cons

• Large 77-inch size requires adequate wall or stand space.
• OLED panels need careful brightness management for long-term use.
• Premium price compared with mid-range LCD/LED models.
• Built-in speakers are good but external sound systems still deliver better impact in larger rooms.

Frequently Asked Questions

What processor does the LG 77C4 use?

It is powered by the α9 AI Processor 4K Gen7, which handles AI upscaling, genre selection, brightness control and sound processing.

Does it support Dolby Vision and Dolby Atmos?

Yes. The TV supports Dolby Vision, HDR10, HLG and Dolby Atmos for both picture and sound.

Is the TV good for gaming?

Yes. It offers G-Sync, FreeSync, VRR up to 144 Hz, ALLM, HGIG mode and a dedicated Game Optimizer.

What is the refresh rate?

The native refresh rate is 120 Hz, with Variable Refresh Rate support up to 144 Hz.

How many HDMI ports are there?

There are four HDMI ports, all supporting 4K 120 Hz, eARC, VRR, ALLM and QMS.

What operating system does it run?

It runs webOS 24 with ThinQ AI, Magic Remote support and four years of promised upgrades via the Re:New Program.

What are the dimensions without the stand?

Approximately 1711 × 982 × 47.1 mm, with a weight of 23.5 kg without the stand.

Does it come with a Magic Remote?

Yes. The Magic Remote MR24 and two AA batteries are included in the box.