Sony 65X90L Bravia XR 4K Ultra HD TV

Sony 65X90L Bravia XR 4K Ultra HD TV – Premium Picture & Sound Redefined

Experience breathtaking entertainment with the Sony 65X90L Bravia XR 4K Ultra HD TV, a masterpiece from Sony’s acclaimed BRAVIA XR series. Powered by the revolutionary Cognitive Processor XR™, this 65-inch Full Array LED television delivers lifelike depth, piercing contrast, and vibrant colours that make every scene feel real. Whether you’re watching movies, sports, or playing the latest PlayStation®5 titles, the Sony 65X90L transforms your living room into a cinematic paradise.

Unmatched Picture Quality with Full Array Local Dimming

The Sony 65X90L Bravia XR 4K Ultra HD TV uses precision-controlled Full Array Local Dimming to produce deep blacks and dazzling highlights simultaneously. Cognitive Processor XR™ intelligently controls hundreds of backlight zones, resulting in extraordinary contrast and realistic depth never seen before on a mid-range BRAVIA model.

Combined with XR Contrast Booster 10 and XR HDR Remaster, bright areas become brighter and dark areas deeper — revealing fine details in shadows and highlights that ordinary TVs simply miss. From sun-drenched landscapes to moody night scenes, every frame bursts with authenticity.

Explosive Colour and Incredible Detail

Thanks to XR Triluminos Pro™ technology, the Sony 65X90L reproduces over a billion accurate, natural colours. Live Colour™ and XR Smoothing eliminate banding, delivering smooth gradients and vivid tones that stay true to the director’s vision.

XR 4K Upscaling and Dual Database Processing intelligently analyse and enhance any content — even lower-resolution sources — to near-4K clarity. XR Super Resolution detects individual objects in a scene and enhances texture, so skin, fabrics, and landscapes look incredibly sharp and lifelike.

Cinematic Motion Handling with XR Motion Clarity

Say goodbye to blur during fast action. XR Motion Clarity analyses motion frame-by-frame and inserts black segments between images while precisely controlling the backlight. The result? Crystal-clear movement in sports, action movies, and gaming — all while maintaining maximum brightness.

Immersive Sound That Matches the Picture

The Sony 65X90L Bravia XR 4K Ultra HD TV features Acoustic Multi-Audio with X-Balanced speakers and sound-positioning tweeters. Sound appears to come directly from the screen — dialogue from characters’ mouths, rain falling above you, explosions surrounding you.

Dolby Atmos® and DTS:X support, combined with 3D Surround Upscaling, create a three-dimensional audio experience. Add an optional Sony soundbar and use Acoustic Center Sync to turn the TV itself into the centre speaker for perfectly aligned dialogue.

Ultimate Gaming Performance with PlayStation®5

Designed in collaboration with PlayStation®, the X90L series offers exclusive features when paired with a PS5™:

• Auto HDR Tone Mapping – instantly optimises HDR settings
• Auto Genre Picture Mode – switches between Game and Standard mode automatically
• 4K/120Hz, VRR (Variable Refresh Rate), and ALLM (Auto Low Latency Mode) via HDMI 2.1
• Input lag as low as 6ms for lightning-fast response

From God of War Ragnarök to Gran Turismo 7, enjoy buttery-smooth gameplay with tear-free visuals and perfect black levels.

Sleek, Minimalist Design That Disappears

The Sony 65X90L features an ultra-slim Seamless Edge bezel and premium dark silver aluminium Slim Wedged Stand. Choose between standard position or raised for soundbars or low-profile position for a cleaner look. The metal finish and flush surface keep all attention on the stunning picture.

Smart Features Powered by Google TV™

Running on Google TV™, the interface is fast, intuitive, and personalised. Access thousands of apps from Google Play, including Netflix, Disney+, YouTube, and Prime Video. Built-in Chromecast and Apple AirPlay 2 make streaming from your phone effortless.

Hands-free voice control with built-in Google Assistant and microphone switch lets you search content, control smart home devices, or ask questions — all without lifting the remote.

Optional BRAVIA CAM – Next-Level Interaction

Add the optional CMU-BC1 BRAVIA CAM for:

• Gesture control
• Auto picture optimisation based on viewing distance
• Video chat on the big screen
• Proximity alert (warns kids when they sit too close)

Connectivity and Future-Ready Ports

• 4 × HDMI (2 × HDMI 2.1 with 4K120, eARC, VRR, ALLM)
• Wi-Fi 5 & Bluetooth 5.0
• USB media playback
• Apple HomeKit & AirPlay 2 support
• 32GB internal storage

Eco-Friendly and Energy Efficient

Despite its powerful performance, the X90L consumes only around 144W in typical use and includes Dynamic Backlight Control, Power Saving Mode, and Eco Dashboard to help reduce energy consumption.

Dimensions & Installation

• Screen size (diagonal): 164 cm (65")
• TV without stand (W × H × D): 1445 × 831 × 57 mm
• TV with stand (standard): 1445 × 861 × 345 mm
• Weight without stand: 24.2 kg
• VESA mount: 400 × 400 mm

Perfect for wall mounting or placing on a media consoles.

Why Choose the Sony 65X90L Bravia XR 4K Ultra HD TV?

In a market flooded with options, the 65-inch Sony X90L stands out through genuine innovation. Cognitive intelligence that understands how humans see and hear, precision Full Array backlighting, perfect PS5 integration, and timeless design, and Sony’s legendary build quality — all combine to deliver one of the best all-round 65-inch 4K TVs available in 2023-2024.

Bring home the future of television today. Order your Sony 65X90L Bravia XR 4K Ultra HD TV from Rafi Electronics – Pakistan’s trusted Sony authorised dealer.

Visit www.rafielectronics.com.pk for the latest price and nationwide delivery.

(Frequently Asked Questions)

Does the Sony 65X90L Bravia XR offer true 4K picture quality?

Yes, the 65X90L delivers exceptional 4K clarity powered by the Cognitive Processor XR™. It enhances brightness, contrast, and depth using Full Array Local Dimming and XR Triluminos Pro™, making every scene look realistic and vibrant.

Is this TV good for PlayStation®5 gaming?

Absolutely. The Sony 65X90L is optimised for PS5 with Auto HDR Tone Mapping, Auto Genre Picture Mode, VRR, ALLM, and 4K/120Hz support. With input lag as low as 6ms, it delivers ultra-smooth and responsive gameplay.

How is the sound quality of the Sony X90L?

This TV uses Acoustic Multi-Audio technology with sound-positioning tweeters for immersive sound that matches on-screen action. Dolby Atmos® and DTS:X support further enhance the audio experience, delivering theatre-like surround sound.

Does the Sony 65X90L upscale non-4K content?

Yes, XR 4K Upscaling and Dual Database Processing upgrade lower-resolution videos to near-4K quality. XR Super Resolution enhances textures, ensuring older movies, TV shows, and cable content look sharp and detailed.

Can I use this TV with Google Assistant or smart home devices?

Yes, the X90L runs on Google TV™, offering built-in Google Assistant with hands-free voice control. It supports Chromecast, Apple AirPlay 2, and HomeKit, making it easy to integrate with smart home ecosystems.

Is the Sony 65X90L suitable for wall mounting?

Definitely. With a VESA 400×400 mm mount and a slim 57 mm profile, it fits perfectly on most walls. Its lightweight 24.2 kg design allows secure mounting while maintaining a sleek, minimal appearance.

Does the TV support BRAVIA CAM?

Yes, the TV is compatible with the optional Sony BRAVIA CAM. It enables gesture control, auto-picture optimisation, proximity alerts for children, and big-screen video calling for enhanced interactivity.

How energy-efficient is the Sony X90L?

The 65X90L is designed with multiple eco features, including Dynamic Backlight Control, Power Saving Mode, and an Eco Dashboard. With typical consumption around 144W, it balances strong performance with responsible energy use.