Sony 85XR50 Bravia 7 XR Processor 4K TV

Discover the Sony 85XR50 Bravia 7 XR Processor 4K TV – Perfectly Balanced Brilliance

Transform your living room into a private cinema with the stunning Sony 85XR50 Bravia 7 XR Processor 4K TV. This flagship 85-inch Mini LED masterpiece combines breathtaking picture quality, cinematic sound, and intelligent features to deliver an entertainment experience that feels perfectly balanced and brilliantly immersive for everyone in the room.

Why the Sony 85XR50 Bravia 7 XR Processor 4K TV Stands Out

Powered by Sony’s revolutionary XR Processor, the Sony 85XR50 Bravia 7 XR Processor 4K TV analyses and optimises every scene in real time, just like the human brain. The result? Lifelike depth, extraordinary contrast, and vibrant colours that jump off the massive 85-inch screen, making movies, sports, and gaming feel more real than ever before.

Extreme Brightness and Astonishing Contrast with Mini LED Technology

Thanks to Mini LED backlighting and XR Backlight Master Drive, this TV achieves extreme brightness levels while maintaining deep blacks and spectacular highlight detail. XR Contrast Booster 20 pushes contrast even further, so fast-moving action scenes and dramatic lighting stay crisp and clear. Whether you’re watching in a brightly lit lounge or a darkened home theatre, the Sony 85XR50 Bravia 7 adapts beautifully.

Rich, Authentic Colours with XR Triluminos Pro

Every shade comes alive with XR Triluminos Pro and Live Colour Technology. From the subtle tones of a sunset to the explosive reds in an action blockbuster, colours appear natural, saturated, and true-to-life. Combined with Dolby Vision, HDR10, and HLG support, creators’ visions are reproduced exactly as intended.

Cinematic Sound That Puts You in the Centre of the Action

The Acoustic Multi-Audio system uses four precisely positioned speakers – two full-range bass-reflex drivers and two sound-positioning tweeters – to make sound follow the on-screen action. Voices come from the characters’ mouths, explosions sweep across the room, and music feels expansive. Add Dolby Atmos and DTS:X support, and you’ll enjoy three-dimensional, edge-of-your-seat audio without needing a separate soundbar (though it pairs perfectly with BRAVIA Theatre systems via Acoustic Center Sync).

Gaming Performance That Next-Gen Consoles Deserve

Serious gamers will love the Sony 85XR50’s 4K/120Hz panel, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and HDMI 2.1 features on ports 3 & 4. Auto HDR Tone Mapping and Auto Genre Picture Mode – exclusive to PlayStation 5 – optimise settings instantly when you launch a game. Input lag is incredibly low, motion handling is buttery smooth with XR Motion Clarity, and black frame insertion keeps everything razor-sharp.

Google TV – Smart, Fast, Personalised

Running on Google TV with 32GB of built-in storage, finding content is effortless. Enjoy built-in Chromecast, Apple AirPlay 2, and Apple HomeKit support. Hands-free voice control works flawlessly thanks to the built-in microphone (with a physical privacy switch), and the premium voice remote makes navigation quick and intuitive.

Optional BRAVIA Cam – Smarter Features Await

Add the optional CMU-BC1 BRAVIA Cam and unlock gesture control, video chat, proximity alerts, and even auto picture and sound optimisation based on where you’re sitting in the room.

Flexible Design for Any Living Space

The Seamless Edge bezel and vibration-finish dark silver frame look elegant from every angle. The clever 4-way aluminium stand lets you choose standard, narrow, soundbar-ready, or inside-soundbar positions – perfect whether you wall-mount or place on furniture. VESA 400×400 compatibility ensures easy wall mounting when desired.

Energy Efficient Without Compromising Performance

Despite its massive size and incredible brightness, the Sony 85XR50 Bravia 7 remains responsible with dynamic backlight control, power-saving modes, and an eco dashboard that helps you monitor and reduce consumption.

Bring the True Cinema Experience Home

The Sony 85XR50 Bravia 7 XR Processor 4K TV isn’t just a television – it’s a gateway to emotion-stirring entertainment. Every frame is engineered to entertain brilliantly, whether you’re enjoying family movie nights, cheering during live sports, or diving into the latest AAA games.

Order your Sony 85XR50 Bravia 7 today from Rafi Electronics and step into a new era of home entertainment. Available now at www.rafielectronics.com.pk with nationwide delivery and official Sony Pakistan warranty.

Perfectly balanced. Brilliantly entertaining. Unmistakably Sony.

(Frequently Asked Questions)

What makes the Sony 85XR50 Bravia 7 picture quality so special?

This TV uses the powerful XR Cognitive Processor, which analyses every frame like the human brain. Combined with Mini LED backlighting and XR Backlight Master Drive, it delivers deep blacks, extreme brightness, and stunning clarity. Colours appear lifelike thanks to XR Triluminos Pro and Dolby Vision support.

Is the Sony 85XR50 Bravia 7 good for gaming?

Yes, it’s an excellent gaming TV with 4K/120Hz, VRR, ALLM, and HDMI 2.1 features. PlayStation 5 users get Auto HDR Tone Mapping and Auto Genre Picture Mode for optimal settings. Input lag is extremely low and motion stays smooth with XR Motion Clarity.

Does the TV have good sound without a soundbar?

Absolutely. The Acoustic Multi-Audio system uses four speakers that make sound align perfectly with on-screen action. With Dolby Atmos and DTS:X support, you get immersive, theatre-like audio. You can also pair it with BRAVIA Theatre for even richer sound.

Is Google TV included, and how easy is it to use?

Yes, the TV runs on Google TV with built-in Chromecast, 32GB storage, and hands-free voice control. You can access thousands of apps, stream instantly, and control the TV using Google Assistant. It also supports Apple AirPlay 2 and HomeKit for seamless connectivity.

What stand and mounting options are available?

The 4-way aluminium stand supports multiple setups: standard wide, narrow, soundbar-friendly, or inside-soundbar positions. It also supports VESA 400×400 mounting, making it easy to install on a wall or place on any modern TV console.

How energy efficient is the Sony 85XR50?

Despite being an 85-inch Mini LED TV, it includes dynamic backlight control, eco modes, and an on-screen energy dashboard. These features help reduce power consumption while maintaining superb picture quality.

Does it support fast Internet and wireless devices?

Yes, it features Wi-Fi 6 for ultra-fast streaming and Bluetooth 5.3 for connecting headphones, remotes, and speakers. With 4 HDMI ports (including 2 HDMI 2.1), USB, optical audio, and Chromecast built-in, connectivity is never an issue.